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Alastair M. Morrison Distinguished Professor of Hospitality and Tourism
Management Personal page: http://www.cfs.purdue.edu/HTM/pages/academics/directory/ |
Education: BA in Hotel and Catering Management at University of Strathclyde (Scotland); MBA in Hotel, Restaurant, and Institutional Management at Michigan State University; Ph.D. in Instructional Research and Development at Purdue University. Professional qualifications: CDME, Certified Destination Management Executive; CTME, Certified Travel Marketing Executive.
Research interests: Travel market segmentation, market segmentation practices and procedures in tourism and hospitality; Traveller decision-making processes and motivations; Destination and hospitality marketing, planning and research, database marketing techniques; Tourism planning and development, project evaluation and feasibility studies; Destination marketing organizations; Image and branding development in tourism and hospitality, advertising and promotional effectiveness research procedures; Internet marketing, marketing hospitality and tourism on the World Wide Web; Special-interest travel markets (e.g., adventure travel, ecotourism) and the visiting friends and relatives travel market; Cruise travel market and industry development.
Present positions: Co-Director, Certified Destination Management Executive (CDME) program, International Association of Convention & Visitor Bureaus ● Education Advisory Council, National Tour Foundation ● Founding Partner, Destination Consultancy Group (http://www.dcgconsulting.com/alastairmorrison.html) ● Editorial Board Member: Journal of Travel & Tourism Marketing; Journal of Hospitality & Tourism Research; Journal of Convention & Exhibition Management; Tourism Recreation Research; Tourism Analysis;Tourism, Culture and Communications; Journal of Quality Assurance in Tourism and Hospitality; Anatolia: An International Journal of Tourism & Hospitality Research; Journal of Tourism Studies; Journal of Travel Research; Pacific Tourism Review ● Memberships: National Tour Foundation's Education Advisory Council; American Marketing Association; Association of Scientific Experts in Tourism (AIEST); CHRIE; Hospitality Sales & Marketing Association International (HSMAI); International Academy of Scholars in Tourism (IAST); International Society of Travel & Tourism Educators (ISTTE); The Travel Research Association (TTRA).
Awards and acknowledgments: Best Teacher Award from The Society of Professional Journalists ● HTM Professor of the Year, Eta Sigma Delta ● Charles B. Murphy Award for Outstanding Undergraduate Teaching ● Fellow, International Academy for the Study of Tourism (IAST).
Web resources on Professor Morrison: Destination branding, MACVB Annual Meeting 2002 (powerpoint presentation: http://www.macvb.net/intranet/presentation/DestinationBrandingLOzarks6-10-02.ppt#1)
SOME PUBLICATIONS AVAILABLE ON WEB
(2005) Yuan, J.J., Cai, L.A., Morrison, A.M., Linton, S., An analysis of wine festival attendees' motivations: A synergy of wine, travel and special events?Journal of Vacation Marketing, Vol. 11, No. 1, 41-58 (http://jvm.sagepub.com/cgi/reprint/11/1/41)
(2005) Beldona, S., Morrison, A.M., O'Leary, J., Online shopping motivations and pleasure travel products: A correspondence analysis, Tourism Management 26, 561-570 ( http://www.mek.fi/web/promis/publish.nsf/0/3932bb39013bc408c22570180048fd07/$FILE/online%20shopping.pdf)
(1996) Moscardo, G.M., Morrison, A.M., and Pearce, P.L.. Specialist accommodation and ecologically-sustainable tourism. Journal of Sustainable Tourism, 4(1), 29-52 ( http://www.channelviewpublications.net/jost/004/0029/jost0040029.pdf)
Working papers and drafts:
(2005) Dae-Young Kim, Jungkun Park , Alastair M. Morrison, A model of tourist acceptance for mobile technology(http://www.consumersciences.org/papers/pdf/kim_dy.pdf)
Updated: January 31, 2007