Zheng Gu Professor
of Tourism and Convention Administration Personal page: |
Education: B.S. in Economics at Hangzhou University, China; .A. in Applied Economics at University of Central Florida; Ph.D. in Finance at University of Central Florida.
Research interests: Financial management and operational analyses for the hospitality, gaming, and tourism industries; Tourism markets in the USA, Europe, and the Asian/Pacific region; Tourism development; Tourism industry mergers and acquisitions; Hospitality firm market performance analysis: hospitality firm risk determinants, hospitality firm bankruptcy prediction, revenue and profit forecasting; Hotel accounting, room pricing and yield management; Tourism destination capacity optimization.
Present positions: Editor, UNLV Journal of Hospitality, Tourism and Leisure Science (http://hotel.unlv.edu/res_journalPubsEditLtr.html) ● Associate Editor, Asia Pacific Journal of Tourism Research ● Board of Editors, Journal of Hospitality Financial Management ●Participating Faculty, Asian Studies Center, University of Nevada at Las Vegas ( http://liberalarts.unlv.edu/interdisciplinary/ZhengGutextAsianStudies.html) ● Memberships: Asia Pacific Tourism Association; Council on Hotel, Restaurant, and Institutional Education; Association of Hospitality Financial Management Educator.
Awards and acknowledgments: Distinguished Professor Award - Graduate Education, College of Hotel Administration, University of Nevada, Las Vegas, 2002 ● Barrick Scholar Award, 2001, University of Nevada, Las Vegas.
SOME PUBLICATIONS AVAILABLE ON WEB
(1999) Gu, Zheng, The impact of the Asian financial crisis on Asians' gaming activities: An examination of Las Vegas strip casino drops, Current Issues in Tourism, 2(4), 354-365 ( http://www.channelviewpublications.net/cit/002/0354/cit0020354.pdf)
Working papers and drafts:
Zheng Gu, Jason Zhicheng Gao, Financial competitiveness of Macau in comparison with other gaming destinations (http://mathstat.carleton.ca/~zgao/PAPER/GuGao%209-4-05.pdf)
Updated: January 28, 2007