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John T. Bowen Dean, Barron Hilton Distinguished Chair Personal page: http://www.hrm.uh.edu/ContactUS/Faculty.asp?Contacttype=Bio&ContactID=91 |
John T. Bowen started his studies at Cornell University
and got his Ph.D in marketing from Texas A&M University.
Prof. Bowen has published over thirty articles on marketing, he is the
editor of The Journal of Foodservice and Restaurant Marketing,
the associate editor of The Journal of International Contemporary
Hospitality Management, the North American Research Director for
World Wide Hospitality Trends (WHATT) and is coauthor with Philip Kotler
and James Makes of Marketing for Hospitality and Tourism, published
by Prentice Hall.
He has been also involved in managing businesses at both the unit and corporate level and he operated his own food and beverage company in Dallas Texas for 15 years. Prof. Bowen works as consultant to both large and small corporations.
He has received wide recognition for his teaching and research in the area of hospitality marketing, marketing strategy and services marketing.
In 1990 he won the VNR Award, an international award given for superior published research on the hospitality industry; in 1992 won the Dean's Award for teaching excellence at Bond University, and in 1995 he received the Boyd Distinguished Professor Award for teaching excellence.
In 2000 was named as the Claudine Williams Distinguished Chair for the 2000-2002 academic years and was also selected as the recipient of the 2000 Outstanding Graduate Faculty Award sponsored by the Graduate College and funded by the UNLV Foundation.
Prof. Bowen's recent paper, The relationship between customer loyalty and customer satisfaction, written with Shiang-Lih Chen, has been awarded as outstanding paper for 2002. In the article the authors develop and implement a method for hotels to identify attributes that will increase customer loyalty.
His research interests include:Customer Service, Development of Service Delivery Systems, Measurement of Customer Satisfaction, Strategic Marketing, Distribution Systems for Service Industries.
At AILUN Prof. Bowen presents the students the an overview of the elements of the tourism marketing in a managerial context, which helps the students to understand the marketing process and identify the interrelationships between marketing decisions, marketing research, marketing targets, buyer behavior, product strategy, channels of distribution, promotional activity and pricing decisions.
Some publications
Philip Kotler, John T. Bowen, James Makes (2002), Marketing for hospitality and Tourism, 3rd edition, Prentice Hall
John T. Bowen and Shiang-Lih Chen (2001), The relationship between customer loyalty and customer satisfaction, International journal of contemporary hospitality management. Vol. 13,No. 4 i 5 - 213-217
John T. Bowen and Stowe Shoemaker (1998), Loyalty: a strategic commitment, Hotel and Restaurant Administration Quarterly, Cornell University, February