Prof. Donald J. Anderson

Donald J. Anderson

Director of the Office of Professional Development
College of Consumer and Family Sciences
Purdue University, Indiana (USA)

Personal page: http://www.dcgconsulting.com/donanderson.html

Education: B.A. in Business Administration at Queen's University, Canada/Western Michigan University; M.B.A. in Hotel, Restaurant & Tourism Management at Michigan State University. Professional qualifications: Certified Management Consultant (CMC), Association of Management Consultants (Marketing/Strategic Planning); Honorary Certified Destination Management Executive (CDME), Destination Marketing Association International.

Research interests: Tourism destination marketing and management; Tourism entrepreneurship and leadership; Destination product development; Sustainable destination development and marketing; Destination community relations; Rural and small community destination management; Tourism event planning and development; Tourism executive development and training; Cultural tourism; Wine and golf tourism; Agritourism; Destination positioning and branding; Tourism and hospitality quality standards evaluation.

Present positions: Founding and Executive Partner, Destination Consultancy Group (DCG) ● Director, Executive Program in Destination Management, DMAI/IACVB ● Director, Executive Program in Destination Management (CDME), on behalf of the Washington, DC based Destination Marketing Association International ● Director, International Destination Executive Administrator Program for the Hangzhou Tourism Commission (China).

Web resources on Professor Anderson: On "wine travel and tourism destinations", Wine Business online, 2000 (http://www.winebusiness.com/Html/MonthlyArticle.cfm?dataId=2260) ● Destination branding, MACVB Annual Meeting 2002 (powerpoint presentation: http://www.macvb.net/intranet/presentation/DestinationBrandingLOzarks6-10-02.ppt#1).

Updated: January 27, 2007

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